{"id":78934,"date":"2026-03-30T12:06:14","date_gmt":"2026-03-30T16:06:14","guid":{"rendered":"https:\/\/www.benny-co.com\/?p=78934"},"modified":"2026-03-30T13:32:17","modified_gmt":"2026-03-30T17:32:17","slug":"bennyco-launches-my-bco-its-new-loyalty-platform","status":"publish","type":"post","link":"https:\/\/www.benny-co.com\/en\/2026\/03\/bennyco-launches-my-bco-its-new-loyalty-platform\/","title":{"rendered":"Benny&Co. launches My B&CO., its new loyalty platform."},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In a context where inflationary pressures continue to weigh on household budgets and consumers are seeking tangible value, Benny&Co.<\/span><\/span> today announced the official launch of My B&CO.<\/strong>, its new digital loyalty platform. With more than 80 restaurants across Quebec, the company is establishing a direct digital channel to strengthen its connection with customers, deepen its understanding of purchasing habits, and offer a more relevant and rewarding experience.<\/p>


<\/p>\n

Benny&Co. is the only brand to roll out a program of this scale in Quebec\u2019s rotisserie sector. Rather than complicating the experience with rewards tied to specific products, the company chose a simple and generous formula: the points belong to the member and can be used freely, whether to pay for their bill or access other rewards.<\/p>


<\/p>\n

<\/p>\n

A strategic pillar for the years ahead<\/strong><\/p>\n

This initiative is part of a clear vision: to evolve the relationship with customers while continuing the tradition of closeness and generosity that has defined the Benny family since 1960. Benny&Co. has invested several hundred thousand dollars in the development of My B&CO., in collaboration with Valtech<\/span><\/span>, which specializes in innovation through experience, and the loyalty marketing agency stratLX<\/span><\/span>.<\/p>


<\/p>\n

\u201cMy B&CO. is a strategic pillar that will transform the way we interact with our customers over the long term. We are not simply launching an app\u2014we are building a lasting relationship with our customers. The platform will allow us to better understand their purchasing habits, particularly in restaurants, and offer more relevant benefits. We took the time to build a solid tool capable of evolving with our customers for decades to come,\u201d said Nicolas Filiatrault<\/span><\/span>, Chief Executive Officer of Benny&Co.<\/p>


<\/p>\n

By January 2027, Benny&Co. aims to reach 200,000 registered members and estimates that the platform could generate more than $20 million in revenue.<\/p>


<\/p>\n

<\/p>\n

Bringing generosity beyond the plate<\/strong><\/p>\n

In a market where large chains have accustomed consumers to complex programs or rewards tied to specific promotional products, Benny&Co. has chosen a different approach: simple, flexible, and transparent. Beyond discounts, members will have access to contests, experiences, exclusive perks, and the ability to contribute to the Fondation Benny&Co.<\/span><\/span> by converting their points into donations.<\/p>


<\/p>\n

\u201cConsumers want to save money, be recognized, and enjoy experiences that reflect who they are. My B&CO. responds to all three realities. We built this platform around a simple guiding principle: the more a member participates, the more they benefit from Benny&Co.\u2019s generosity. The app becomes a personal space where offers adapt to each person\u2019s purchasing habits. The program also includes a progression path that unlocks additional perks as loyalty grows,\u201d said Gabrielle Gingras<\/span><\/span>, Vice-President of Marketing at Benny&Co.<\/p>


<\/p>\n

My B&CO. is based on a simple and transparent principle: one dollar spent equals one point, and 50 points equal one dollar in rewards. There are no membership fees and no minimum purchase requirements. The My B&CO. app is now available on the App Store and Google Play.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In a context where inflationary pressures continue to weigh on household budgets and consumers are seeking tangible value, Benny&Co. today announced the official launch of My B&CO., its new digital loyalty platform. With more than 80 restaurants across Quebec, the company is establishing a direct digital channel to strengthen its connection with customers, deepen its […]<\/p>\n","protected":false},"author":6,"featured_media":75289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-78934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/posts\/78934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/comments?post=78934"}],"version-history":[{"count":6,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/posts\/78934\/revisions"}],"predecessor-version":[{"id":78952,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/posts\/78934\/revisions\/78952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/media\/75289"}],"wp:attachment":[{"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/media?parent=78934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/categories?post=78934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benny-co.com\/en\/wp-json\/wp\/v2\/tags?post=78934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}