2021 was a busy year for Benny & Co. since the beginning of the pandemic, we have had to adapt many of our projects to make them happen. Here is a review of the past year, which featured the launch of our new restaurant concept and grocery products, as well as the continuation of our expansion throughout Quebec.


A New branding and a New Restaurant Concept

Entirely developed by the 3rd generation of the Benny family and the management committee, our new restaurant concept features a modern and refined dining room integrating a bar area in the heart of a sound and lighting ambiance adapted to the time of day. Our brand’s existing restaurants will be renovated over the next few years to reflect Benny & Co.’s vision of  the future, and our logo has been modernized for the occasion. The famous rooster has been slightly modified to adapt more easily to different visual montages, while still keeping its original colours. As for the name of the company, it is much more visible and is presented in new ways.

In a desire to continue our partnerships with Quebec-based companies, we are proud to have collaborated with Pic-Bois Design, who created the new custom furniture, and the agencies AX Design and Ogilvy Montreal, who participated in the creation of the new concept inspired by the values of the Benny family: a new place to gather with a resolutely pleasant, warm and authentic character. The use of natural and ecological materials, such as wooden tables, concrete, and brick walls, as well as handcrafted and local lighting fixtures, will make our restaurants among the most convivial.


The arrival of Benny&Co. in grocery stores

Since June 2021, Benny & Co. has launched four frozen products, including three poultry and one soy-based product, and the famous Benny & Co. BBQ sauce, which are now available exclusively in IGA grocery stores across Quebec. The Chick’n Tenders, Veggie Fingers, Winnin’ Wings and Bits O’Chicken stand out from the competition thanks to their generous portions (650 grams per box) for a similar or slightly lower price. What more could you ask for?

In this new adventure, Benny & Co. has partnered with Novo Poultry and Produits Alimentaires Berthelet, both leaders in their field who prioritize the quality of our raw material, food safety and local products. Novo Poultry has an innovative poultry cooking plant that meets the latest and most demanding standards of the Canadian Food Inspection Agency. Produits Alimentaires Berthelet creates sauces based on the quality, consistency and tastiness of its products. In fact, the Benny & Co. sauce in grocery stores has the same taste as the one found in our rotisseries.


The family grows, again

This year, the chain also continued its expansion across Quebec and opened seven new restaurants, including three in Montreal and one in Chicoutimi, our first in the Saguenay-Lac-Saint-Jean region. We have created close to 200 jobs with these recent openings and are always looking for new candidates to join our growing family in one of our 71 restaurants!