Cookie and Tracking Technologies Policy

Last updated: September 12, 2025

Benny & Frères Inc. (“Benny&Co.”, “our”, “us” or “we”) wishes to simply, clearly and transparently inform you about the use of cookies and other tracking technologies before you browse our website at the following URL: https://www.benny-co.com/en and before you use our application (collectively, the “Services”).

Scope of this policy

This policy describes the personal information that Benny&Co. may collect through the Services, as well as information on how it will be used. It should be read in conjunction with our Privacy Policy.

The types of cookies and other similar technologies we use and for what purposes 

We and the companies that provide us with advertising or other services may use cookies, tags, and other tracking technologies to facilitate the administration and use of the Services, to better understand and improve our Services, to determine which ads are presented to you through the Services and improve such ads, and to offer you a personalized online experience, including by providing you with relevant ads and content.

“Cookies” are small files placed on your computer or other device when you visit a website. They can be used to store a unique identification number linked to your computer or device so that you can be recognized as a unique user during one or more browsing sessions and on one or more websites. Most browsers automatically accept cookies, but they can also be configured not to accept them. You can customize your cookie preferences regarding the Services directly in your Mon B&CO. account for members and through our cookie banner for website users. However, disabling cookies may affect the proper functioning of the Services. The cookies we use may be placed either directly by our website, making them therefore managed by Benny&Co. (internal cookies, or first-party cookies) , or by our partners or service providers, making them therefore managed by third parties (third-party cookies).

We, as well as third parties, may also use technologies called tags (or invisible pixels), which send information from your device to a server. Tags can be embedded in online content, videos and emails, and can allow a server to read certain types of information from your device, to know when you accessed specific content or a particular email message, and to determine the time and date you viewed the tag, as well as your device’s IP address. We and third parties use tags for various purposes, including to analyze the use of our Services (in conjunction with cookies) and to provide content and ads with greater relevance to you, both within and outside our Services.

How to accept or reject the use of cookies and other similar technologies 

From time to time during your use of the Services, you will be given the choice to accept all cookies and other tracking technologies, accept only some of them or reject them (through your preference centre in the application or a cookie banner on the website). If you reject them, some personalized services may not be provided to you and you may not be able to fully benefit from all the features that our Services offer.

As such, when you enroll in the Mon B&CO. Program and use our application, you agree to the use of “essential” and “analytical” technologies. These cannot be disabled, and you must consent to their use to enroll in the Mon B&CO. program and use the application. We need these tracking technologies to track your consumption and make it possible for you to fully use the application and benefit from all the advantages of the Mon B&CO. Program. If you do not wish for your behaviour, preferences and habits to be analyzed, please use our website instead and indicate your preferences using our banner on connection cookies.

In addition, you can manage your preferences using the tracking technology configuration options on your devices. The options differ depending on the browser you use. To find out how to change them, refer to the instructions in your browser’s help menu. Any setting applied may affect your use of our Services and your conditions of access to certain services requiring the use of cookies and/or tags, including access to all or part of our Services.

In general, if you do not wish to receive tracking technologies or wish to reject only some of them, you can change your browser settings using the instructions provided for this purpose on the websites of these browsers:

• For Microsoft Edge: https://support.microsoft.com/en-ca/windows/manage-cookies-in-microsoft-edge
• For Firefox : https://support.mozilla.org/en-CA/kb/clear-cookies-and-site-data-firefox
• For Safari : https://support.apple.com/en-ca/105082
• For Chrome : http://support.google.com/chrome/bin/answer.py?hl=fr&hlrm=en&answer=95647

For any other browser not mentioned above, we invite you to get cookie management help online.

Where we store personal information obtained from cookies and other similar technologies

Our servers are located in Canada and the United States. Where necessary, information may be hosted and used in the United States and in any other country in which we use third-party service providers. As a result, we may share Personal Information in countries other than your country, province or state of residence, where privacy laws may differ.

How to contact us

You may address any request, question, complaint or comment concerning this policy to the following contact information.

Privacy Officer
60 Émilien-Marcoux Street
Blainville, Quebec J7C 0B5
[email protected]

This policy may be updated

This policy is effective as of the last updated date appearing at the top of the document.

We may amend this policy in accordance with applicable privacy laws and business practices. We will inform you about any significant changes by posting a clearly visible notice on our website or app, or by any other means we have to contact you.

To find out more

Below is a list of cookies, tags, and other similar technologies that our Services use (for information purposes only).

COOKIES, TAGS AND OTHER ESSENTIAL TECHNOLOGIES

Cookies and other essential technologies: Our Services cannot function without these cookies and other technologies and they cannot be disabled in our systems. Among other reasons, they are established in response to actions you have taken, which constitute a request for services, such as setting your preferences, connecting to services or filling out forms.

The table below sets out the cookies and other essential technologies that Benny&Co. uses:

COOKIES, TAGS AND OTHER ANALYTICAL TECHNOLOGIES

Cookies and other analytical technologies: These cookies and other technologies allow us to determine the number of visits, traffic sources and other things, to in turn measure and improve the performance of our Services. They also help us identify the most and least visited pages and assess how users use our Services. When you become a member of the MonB&CO. Program and use our application, certain analytical technologies may be used to track and analyze your behaviour. These technologies are used in particular to personalize and improve your user experience, by adapting features and content to your preferences and habits.

The table below sets out which controls and other analytical technologies Benny&Co. uses:

COOKIES, TAGS AND OTHER MARKETING TECHNOLOGIES

Cookies and other marketing technologies: We and our advertising partners may place these cookies and other technologies in our Services, for targeting purposes and to measure the performance of our advertising campaigns, among other things. They can be used to build a profile of your interests and show you relevant ads, both within and outside the Services.

The table below sets out which controls and other marketing technologies Benny&Co. uses: