MAJOR FAMILY-OWNED CHAIN ARRIVES IN CHICOUTIMI
CHICOUTIMI, November 15, 2021. — Benny & Co., the largest family-owned rotisserie chain in Quebec, is proud to announce its arrival in the Saguenay–Lac-Saint-Jean region with the unveiling of a Benny & Co. restaurant in Chicoutimi. After more than six years of research and planning, it is with great enthusiasm that the Benny family is establishing itself in Saguenay, in addition to opening a second restaurant in Jonquière in 2022.
The construction of the Benny & Co. restaurant in Chicoutimi, in collaboration with Drumco Construction, required an investment of $2 million for the design and interior layout, in addition to investments for the purchase of the land and the construction of the building, which was carried out in collaboration with many of the region’s tradespeople. The 3,800-square-foot restaurant will accommodate 120 customers. The new co-franchisees Mélanie Durocher and Michel Grenier have been working at Benny & Co. for 25 years.
“Our family history continues in Saguenay thanks to Mélanie and Michel who accepted the challenge to settle here. Benny & Co. is a family business that was born in the regions, and we are convinced that the values that drive us will resonate in the hearts of the people of Saguenay-Lac-Saint-Jean. We are happy and excited to meet them and to become part of their community,” added Jean Benny, President and CEO of Benny & Co..
Benny & Co. Chicoutimi, located at 860 Alma Street, is now offering counter service and dining room service, while delivery will be available by early December 2021. As for Benny & Co. Jonquière, located at 3718 Harvey Boulevard, it will open by the fall of 2022. The opening of these two restaurants represents the creation of over 70 jobs in the region.
The next generation of the Benny family implemented several projects in 2021
In 2021, Benny & Co. unveiled a new interior design concept for its restaurants and launched its grocery products, in addition to continuing its expansion across Quebec with the opening of seven restaurants, including three in Montreal. It should be noted that Benny&Co. Magog will open its doors on November 24.
The year 2022 also looks very promising, with the opening of five restaurants in the cities of Longueuil, Terrebonne, Laval, Rosemère and La Plaine, as well as the groundbreaking at construction sites for future restaurants to be located in Lachenaie, Beloeil, Jonquière and Mont-Laurier. Carried out in collaboration with Odacité Immobilier and Canadian Net Real Estate Investment Trust, these four projects represent an investment of over $8 million.
“The year 2021 has seen the announcement of several projects on which the next generation has been at work for several years. We want to provide our customers with a new experience, both in the restaurant and at home, in line with our vision for the future at Benny & Co. Our work continues, as new grocery products will be announced in the coming year,” said Elisabeth Benny, Marketing and Public Relations Vice-President at Benny & Co.
Benny & Co. is currently researching new locations in the Chaudière-Appalaches, Bas-Saint-Laurent and Mauricie regions.
About Benny & Co.
Benny & Co. is the largest family-owned rotisserie chain in Quebec, with a network of 70 locations in Quebec and Ontario. Benny & Co. excels in roast chicken cooking thanks to its exclusive three-hour slow-cooking technique developed by the cofounder Gilles Benny. A Master Roaster since 1960, the 4th generation company now offers a range of grocery products and is still 100% owned by family members. Benny & Co. sells more than nine million roast chicken meals per year, employs more than 2,100 people and is recognized by the Aliments du Québec au Menu program. For more information: www.benny-co.com.
Source: Benny & Co.